Empower Me Brand Identity

Overview

Empower Me is a trauma-informed wellness and training organization dedicated to individual, community, and workplace healing. A full brand identity was developed from the ground up to reflect a grounded, compassionate presence—one that communicates trust, safety, and empowerment at every touchpoint.

The scope included the design of a primary logo, a suite of submarks, a cohesive color palette, and a custom typography system—all created to support a clear, approachable, and inclusive visual language. The brand’s tone balances calm professionalism with warmth, aligning with Empower Me’s mission to foster resilience and care.

Deliverables included a comprehensive brand book outlining usage guidelines, along with real-world mockups for apparel, signage, packaging, and marketing materials. The final identity provides a versatile, scalable system that brings Empower Me’s values to life across both digital and physical platforms.