Eco Inspired Brand Refinement

Overview

Eco Inspired is a retail brand rooted in sustainability and thoughtful design. This brand refinement project focused on evolving the existing visual identity while preserving its original character and recognizability. The primary, horizontal, and vertical logo formats were updated to introduce a new font and tagline, ensuring consistency across all brand touch points. Particular attention was given to the circular mark to enhance legibility and balance—especially for smaller applications like merchandise and signage.

To expand brand versatility, a suite of watermark and logo variations was developed for use across print, packaging, and digital platforms. The color palette was preserved but refined with accurate CMYK values to ensure consistent reproduction in print.

Additional deliverables included branded mockups for t-shirts, tote bags, signage, and product packaging—bringing the refreshed identity to life across real-world applications. The result is a cohesive, flexible brand system that supports Eco Inspired’s mission with clarity, professionalism, and sustainability at its core.